CRICKET POLL

Willow and Willow 2, which offers live streaming and on-demand cricket, including the 2025 edition of the Indian Premier League which got underway on March 22, is now available on YouTube TV USA, Willow announced.

"Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport," said Todd Myers, COO of Willow. "With our launch of Willow and Willow 2 on YouTube TV-fans can enjoy even more ways to watch live matches and highlights. With the IPL starting this weekend this is the perfect opportunity to bring the world's most popular T20 tournament to YouTube TV's millions of subscribers."

Willow and Willow 2 provide extensive cricket coverage, including live matches and highlights from major cricket boards and global tournaments. These networks will be included in YouTube TV's NFL RedZone with the Sports Plus add-on for USD 10.99 per month.

This is the latest in a series of new expansions for Willow, which recently introduced Willow Sports and collaborated with multiple streaming services and regional sports networks, including Fubo, YES Network, ROOT Sports, NBC Sports Bay Area, Monumental Sports, and Bally Sports, around the 2024 Major League Cricket season.

Willow, the premier destination for cricket in North America, caters to more 5 million fans across the U.S. and Canada. It provides advertisers and brands with a unique opportunity to connect with a passionate, well-educated, and affluent audience. As cricket remains the most popular sport among the rapidly growing Asian Indian community in the U.S., Willow serves as a key gateway to this influential demographic.